Workplace Campaigns

A workplace campaign with United Way is more than a charitable effort—it’s a powerful demonstration of your company’s commitment to corporate citizenship. Today’s workforce and consumers are paying close attention to how businesses show up in their communities. In fact, 55% of Gen Z say it’s important to work for companies that align with their social and political values (1), and 77% of consumers prefer to buy from companies with strong corporate social responsibility initiatives (2). Partnering with United Way gives your organization a meaningful, visible way to live those values—strengthening employee engagement, enhancing your brand reputation, and building lasting connections with customers who care about community impact.